Graduate of Novosibirsk State University, where she majored in economic cybernetics, completed internships in economic sociology.
Founder of the Prospekt Advertising and Information Agency, which was the first in Russia to carry out sociological studies in consumer behavior, their motivation and preferences for the corporate sector.
Oversaw the National Consumption Study Project, TGI, ComCon Group of Companies. Participated in creating and promoting the Moscow International Festival of Advertising.
Created and headed the PioneerDesign studio, which was later transformed into the CBI Consult Branding Agency.
Cooperated with Wally Ollins to hold the first Corporate Identity Summit, a representative international forum in Russia, where the works by CBI Consult were recognized as meeting the high international requirements of methodologies and projects.
Author of articles, seminars and workshops in corporate, commodity and regional branding, held in various cities in Russian regions and abroad.
Recognized as the most popular brand architect in Russia today, with hundreds of customers ordering research and concepts in the field of corporate branding, including companies like RZHD, Norilsky Nickel, Roza Khutor Olympic Village’2014, brand of Kaluga Region, and much more.
Author of a number of methods, methodologies and practical assignments for the DBA in Corporate Branding of the British Business Academy.